Those behind Laconia Bioenergy, a waste management company founded in September 2011 in the Peloponnese, know that it is much easier to convince people to do the right thing if they know they have something to gain from it. With this simple truth in mind, Laconia Bioenergy has offered shares to all residents of Laconia in a drive that it hopes will make them part of the process.
“Mixed waste is trash but sorted waste is product,” explains Stavros Argyropoulos, the company’s president and CEO. “When you open a packet of rice, you use the content and throw out the packaging. But you have paid for that packaging and therefore you’re throwing your money away.”
Changing the way the people of Laconia think of their garbage disposal and helping them make a few euros in the meantime is the premise on which Laconia Bioenergy hopes to make a go of its recycling program in an area where garbage is disposed of in the “traditional” Greek way: tossed into one of the seven landfills in the area and then burned.
“Mixed waste is trash but sorted waste is product,” explains Stavros Argyropoulos, the company’s president and CEO. “When you open a packet of rice, you use the content and throw out the packaging. But you have paid for that packaging and therefore you’re throwing your money away.”
Changing the way the people of Laconia think of their garbage disposal and helping them make a few euros in the meantime is the premise on which Laconia Bioenergy hopes to make a go of its recycling program in an area where garbage is disposed of in the “traditional” Greek way: tossed into one of the seven landfills in the area and then burned.