A group of young Greek students - Loukas Karakikes, Athena Tsiligaridis and Calliope Tatsis - have launched an innovative product that would certainly attract every woman's attention: convertible high heels.
The three students from Democritus University of Thrace in northern Greece came up with the idea of convertible shoes after looking at the market and women's daily routines.
Since women's lives are very busy, they don't have time to change their outfits or shoes during the day, they offered them a solution that would save them a lot of time and money.
With the convertible shoes, women can combine style and comfort in their everyday life, as the mechanism can turn the high heel into a flat shoe and vice versa.
"We wanted to make women feel comfortable and elegant," explained one of the inventors Loukas Karakikes, speaking to local media this week.
After launching their idea, the three inventors are in contact with shoe companies that have expressed interest to buy their product.Greece's youth entrepreneurship and innovation find its way amidst economic crisis. Many examples of young students, who come up with an innovative idea, make their start up and get funds to expand.
Sources: China.org.cn, Ste.Ma